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M1 Finance vs. ETrade

You’re building a better financial future, but is ETrade as powerful and flexible as you need? M1 Finance is a sleek, all-in-one financial platform packed with ways to push your dollar further.

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HAD ENOUGH OF ETRADE?

Take time management out of money management. M1 makes it easier and quicker to invest, borrow, and spend your hard-earned wealth exactly how you want—all with an intuitive, modern platform. Sign up for M1 and get a better ETrade alternative.

M1 options - Flexible

Flexible

Choose the stocks and ETFs you want in your portfolio.

M1 options - Flexible

EASY

Diversify easily with fractional shares.

M1 options - Flexible

POWERFUL

Schedule contributions and rebalance with one click.

M1 options - Flexible

SOPHISTICATED

Borrow against your investments.1

WITH M1 THERE’S NO COMPARISON

M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.

M1

ETrade


STRONGER AUTOMATION

From one-click rebalancing to scheduling your contributions to automatically paying back your outstanding Borrow loans, M1 has the tools you need. Better still? These tools are always free. 

M1

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ETrade

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(with 0.3% fee)


FLEXIBLE INVESTING

Craft your own strategy or use M1’s pre-built Expert Pies—M1 gives you more features with no fees. ETrade’s free offerings are fully self-guided and lack automatic rebalancing, so you need to do all leg work yourself. Their “Core Portfolios” include a .3% fee, and are limited to pre-built ETFs, so you can’t choose your specific investments.

M1

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ETrade

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FRACTIONAL SHARES

ETrade lacks access to fractional shares—M1 has no such limit. Diversify your portfolio with ease and invest every dollar according to your unique strategy.

M1

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ETrade

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THE BEST OF THE BEST CHECKING

We both offer free digital checking, but M1 Plus offers 26x more interest on your balance than ETrade’s premium checking, and they require a $5,000 minimum balance, otherwise you’ll pay a $15 a month fee. M1 Plus offers 1.70% APY and 1% cash back on your purchases, ETrade only has .05% APY.2

M1

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1.70% APY and 1% cash back

ETrade

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.05% APY

ETrade data is current as of July 28, 2022.

The M1 Plus advantage

When you join M1, you’ll unlock more of everything with three months free of M1 Plus. You get extra perks, 1% cash back on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 1.70% APY 2 on your balance, so you can grow wealth even when it’s not invested.

There’s no commitment and you can cancel anytime. When it practically pays for itself, why would you?

Screen shot displaying the perks of joining M1 Plus including high interest checking cash back reduced rate on M1 borrow afternoon trade window Smart Transfers Custodial accounts

Recognized and celebrated

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Hundreds of thousands of investors

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35,000+
5-star reviews

(App Store and Google Play)

Investopedia logo

Best for sophisticated investors

(Investopedia, 2022)

Money Magazine Logo

One of the best robo-advisors

(Money, 2021)

Dark blue Yahoo logo

Best free trading platform in 2021

(Yahoo, 2021)

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Best for investing and banking in one

(The Ascent, 2021)

SOPHISTICATED INVESTING
SIMPLE TOOLS

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

M1 Invest tab in front of the M1 borrow tab and M1 transactions tab with lower half of tabs cutoff
  1. M1 Borrow available on margin accounts with a balance of at least $2,000. Not available for retirement and custodial accounts. Rates may vary.
  2. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.