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M1 Finance vs. ETrade
You’re building a better financial future, but is ETrade as powerful and flexible as you need? M1 Finance is a sleek, all-in-one financial platform packed with ways to push your dollar further.
HAD ENOUGH OF ETRADE?
Take time management out of money management. M1 makes it easier and quicker to invest, borrow, and spend your hard-earned wealth exactly how you want—all with an intuitive, modern platform. Sign up for M1 and get a better ETrade alternative.
Choose the stocks and ETFs you want in your portfolio.
Diversify easily with fractional shares.
Schedule contributions and rebalance with one click.
WITH M1 THERE’S NO COMPARISON
M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.
From one-click rebalancing to scheduling your contributions to automatically paying back your outstanding Borrow loans, M1 has the tools you need. Better still? These tools are always free.
(with 0.3% fee)
Craft your own strategy or use M1’s pre-built Expert Pies—M1 gives you more features with no fees. ETrade’s free offerings are fully self-guided and lack automatic rebalancing, so you need to do all leg work yourself. Their “Core Portfolios” include a .3% fee, and are limited to pre-built ETFs, so you can’t choose your specific investments.
ETrade lacks access to fractional shares—M1 has no such limit. Diversify your portfolio with ease and invest every dollar according to your unique strategy.
THE BEST OF THE BEST CHECKING
We both offer free digital checking, but M1 Plus offers 26x more interest on your balance than ETrade’s premium checking, and they require a $5,000 minimum balance, otherwise you’ll pay a $15 a month fee. M1 Plus offers 1.70% APY and 1% cash back on your purchases, ETrade only has .05% APY.2
1.70% APY and 1% cash back
ETrade data is current as of July 28, 2022.
The M1 Plus advantage
When you join M1, you’ll unlock more of everything with three months free of M1 Plus. You get extra perks, 1% cash back on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 1.70% APY 2 on your balance, so you can grow wealth even when it’s not invested.
There’s no commitment and you can cancel anytime. When it practically pays for itself, why would you?
Recognized and celebrated
Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.
- M1 Borrow available on margin accounts with a balance of at least $2,000. Not available for retirement and custodial accounts. Rates may vary.
- No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.