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A Better Vanguard Alternative

You’re building towards a greater future, but is Vanguard helping you along the way? Switch to M1, a better, easier way to invest, borrow, and spend—so you can manage and build your wealth your way.

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VEXED BY VANGUARD?

Is your investing platform creating more problems than it solves? Perhaps it’s time for a change. You deserve a financial platform that lets you personalize what counts and automate what clutters. For free. 

M1 options - Flexible

Flexible

Choose the stocks and ETFs you want in your portfolio.

M1 options - Flexible

EASY

Diversify easily with fractional shares.

M1 options - Flexible

POWERFUL

Schedule contributions and rebalance with one click.

M1 options - Flexible

SOPHISTICATED

Borrow against your investments.1

WITH M1 THERE’S NO COMPARISON

M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.

M1

Vanguard


FRACTIONAL SHARES

Unlike Vanguard, M1 lets you buy fractional shares for stocks and exchange-traded funds—including Vanguard ETFs—so you can diversify your portfolio with ease and invest as much or as little as you want. 

M1

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Vanguard

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AUTOMATED REBALANCING

M1’s Dynamic Rebalancing intelligently and automatically rebalances your portfolio little by little as you deposit and withdraw cash from your portfolio. Vanguard just doesn’t offer the same functionality.

M1

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Vanguard

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EASY TO USE CHECKING

M1 Spend provides easy to use checking account services with reimbursed ATM fees, no overdraft fees, and no minimum balance requirements. Vanguard doesn’t offer checking.

M1

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Vanguard

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Vanguard data is as of July 15, 2021.

The M1 Plus advantage

When you join M1, you’ll unlock more perks and tools with three months free of M1 Plus. That means extra rewards, 1% cash back on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 1.70% APY2 on your balance, so you can grow wealth even when it’s not invested.

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Recognized and celebrated

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Hundreds of thousands of investors

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35,000+
5-star reviews

(App Store and Google Play)

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Best for sophisticated investors

(Investopedia, 2022)

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One of the best robo-advisors

(Money, 2021)

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Best free trading platform in 2021

(Yahoo, 2021)

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Best for investing and banking in one

(The Ascent, 2021)

SOPHISTICATED INVESTING
SIMPLE TOOLS

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

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  1. M1 Borrow available on margin accounts with a balance of at least $2,000. Not available for retirement and custodial accounts. Rates may vary.
  2. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.