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A Better Vanguard Alternative

You’re building towards a greater future, but is Vanguard helping you along the way? Switch to M1, an easier way to invest, borrow, and spend—so you can manage and build your wealth your way.

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Vexed by Vanguard?

Is your investing platform creating more problems than it solves? Perhaps it’s time for a change. You deserve a financial platform that lets you personalize what counts and automate what clutters. Commission-free. Commission-free trading of stocks and ETFs refers to $0 commissions charged by M1 Finance LLC for self-directed brokerage accounts. Other fees may apply such as regulatory, M1 Plus membership, account closures and ADR fees. For complete list of fees, visit M1 Fee Schedule.  

M1 options - Flexible


Choose the stocks and ETFs you want in your portfolio.

M1 options - Flexible


Diversify easily with fractional shares.3

M1 options - Flexible


Schedule contributions and rebalance with one click.

M1 options - Flexible


Borrow against your investments.1

With M1 there’s no comparison

M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.




Unlike Vanguard, M1 lets you buy fractional shares for stocks and exchange-traded funds—including Vanguard ETFs—so you can diversify your portfolio with ease and invest as much or as little as you want. 


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M1’s Dynamic Rebalancing intelligently and automatically rebalances your portfolio little by little as you deposit and withdraw cash from your portfolio. Vanguard just doesn’t offer the same functionality.


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M1 Spend provides easy to use checking account services with reimbursed ATM fees, no overdraft fees, and no minimum balance requirements. Vanguard doesn’t offer checking.


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Vanguard data is as of July 15, 2021.

The M1 Plus advantage

When you join M1, you’ll unlock more perks and tools with three months free of M1 Plus.4 That means extra rewards, 1% cash back5 with the M1 debit card on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 3.00% APY2 on your balance, so you can grow wealth even when it’s not invested.

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Recognized and celebrated

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Hundreds of thousands of investors

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5-star reviews

(App Store and Google Play)6 7

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Best for sophisticated investors

(Investopedia, 2022)

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One of the best robo-advisors

(Money, 2021)

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Best free trading platform in 2021

(Yahoo, 2021)

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Best for investing and banking in one

(The Ascent, 2021)

Sophisticated tools. Simple investing.

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

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  1. M1 Borrow available on margin accounts with at least $2,000 invested per account. Not all securities are available for M1 Borrow and the amount that may be borrowed against a security is subject to change without notice. Available margin amount(s) of M1 Borrow may require greater than $2,000 per Invest account. Not available for retirement, custodial, or trust accounts. Margin rates may vary.
  2. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.
  3. If you choose to transfer your account to another broker-dealer, only the full shares are guaranteed to transfer. Fractional shares may need to be liquidated and transferred as cash.
  4. Your free trial (a $31.25 value) begins the date you enroll in the M1 Plus subscription, and ends 90 days after (“Free Trial”). Upon expiry of the Free Trial, your account is automatically billed an annual subscription fee of $125 unless you cancel under your Membership details in the M1 Platform.
  5. Debit card purchases are when the card is swiped, or its 16-digit number is entered online. Any fund transfers, including via card transactions such as P2P or third party processors, are not eligible for cash back
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