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M1 Finance vs. Wealthfront

You’re building a better financial future, but does Wealthfront give you the power and flexibility you need? M1 Finance is a sleek, all-in-one financial platform packed with ways to push your dollar further.

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WEARY OF WEALTHFRONT?

Take time management out of money management. M1 makes it easier and quicker to invest, borrow, and spend your hard-earned wealth exactly how you want—all with an intuitive, modern platform. Sign up for M1 for a better Wealthfront alternative.  

M1 options - Flexible

Flexible

Choose the stocks and ETFs you want in your portfolio.

M1 options - Flexible

EASY

Diversify easily with fractional shares.

M1 options - Flexible

POWERFUL

Schedule contributions and rebalance with one click.

M1 options - Flexible

SOPHISTICATED

Borrow against your investments.1

WITH M1 THERE’S NO COMPARISON

M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.

M1

Wealthfront


FLEXIBLE, FREE INVESTING

Craft your own strategy of stocks and ETFs, or use M1’s pre-built Expert Pies—M1 gives you more features with no fees. With Wealthfront, you’re limited to a portfolio of ETFs if your portfolio value is under $100,000, and they charge a .25% advisory fee.

M1

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Wealthfront

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FRACTIONAL SHARES

Wealthfront lacks access to fractional shares, so you’ll be leaving plenty of cash uninvested—M1 has no such limit. Diversify your portfolio with ease and invest every dollar according to your unique strategy.  

M1

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Wealthfront

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Wealthfront data is as of September 15, 2021.

The M1 Plus advantage

When you join M1, you’ll unlock more of everything with three months free of M1 Plus. You get extra perks, 1% cash back on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 1.70% APY2 on your balance, so you can grow wealth even when it’s not invested.

There’s no commitment and you can cancel anytime. When it practically pays for itself, why would you?

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Recognized and celebrated

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Hundreds of thousands of investors

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35,000+
5-star reviews

(App Store and Google Play)

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Best for sophisticated investors

(Investopedia, 2022)

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One of the best robo-advisors

(Money, 2021)

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Best free trading platform in 2021

(Yahoo, 2021)

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Best for investing and banking in one

(The Ascent, 2021)

SOPHISTICATED INVESTING
SIMPLE TOOLS

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

M1 Invest tab in front of the M1 borrow tab and M1 transactions tab with lower half of tabs cutoff
  1. M1 Borrow available on margin accounts with a balance of at least $2,000. Not available for retirement and custodial accounts. Rates may vary.
  2. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.