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M1 Finance vs. Wealthfront

You’re building a better financial future, but does Wealthfront give you the power and flexibility you need? M1 Finance is a sleek, all-in-one financial platform packed with ways to push your dollar further.

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Weary of Wealthfront?

Take time management out of money management. M1 makes it easier and quicker to invest, borrow, and spend your hard-earned wealth exactly how you want—all with an intuitive, modern platform. Sign up for M1 for a better Wealthfront alternative.  

M1 options - Flexible


Choose the stocks and ETFs you want in your portfolio.

M1 options - Flexible


Diversify easily with fractional shares.3

M1 options - Flexible


Schedule contributions and rebalance with one click.

M1 options - Flexible


Borrow against your investments.1

With M1 there’s no comparison

M1 provides greater automation, some of the lowest rates in the market and more ways to grow your wealth your way. Switch to M1 and get more power behind every dollar.



FLEXIBLE, COMMISSION-FREE INVESTING Commission-free trading of stocks and ETFs refers to $0 commissions charged by M1 Finance LLC for self-directed brokerage accounts. Other fees may apply such as regulatory, M1 Plus membership, account closures and ADR fees. For complete list of fees, visit M1 Fee Schedule.

Craft your own strategy of stocks and ETFs, or use M1’s pre-built Expert Pies—M1 gives you more features with no commission fees. With Wealthfront, you’re limited to a portfolio of ETFs if your portfolio value is under $100,000, and they charge a .25% advisory fee.


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Wealthfront lacks access to fractional shares, so you’ll be leaving plenty of cash uninvested—M1 has no such limit. Diversify your portfolio with ease and invest every dollar according to your unique strategy.  


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Wealthfront data is as of September 15, 2021.

The M1 Plus advantage

When you join M1, you’ll unlock more of everything with three months free of M1 Plus.4 You get extra perks, 1% cash back5 with the M1 debit card on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 3.30% APY2 on your balance, so you can grow wealth even when it’s not invested.

There’s no commitment and you can cancel anytime. When it practically pays for itself, why would you?

Recognized and celebrated

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Hundreds of thousands of investors

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5-star reviews

(App Store and Google Play)6 7

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Best for sophisticated investors

(Investopedia, 2022)

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One of the best robo-advisors

(Money, 2021)

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Best free trading platform in 2021

(Yahoo, 2021)

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Best for investing and banking in one

(The Ascent, 2021)

Sophisticated investing. Simple tools.

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

M1 Invest tab in front of the M1 borrow tab and M1 transactions tab with lower half of tabs cutoff
  1. M1 Borrow available on margin accounts with at least $2,000 invested per account. Not all securities are available for M1 Borrow and the amount that may be borrowed against a security is subject to change without notice. Available margin amount(s) of M1 Borrow may require greater than $2,000 per Invest account. Not available for retirement, custodial, or trust accounts. Margin rates may vary.
  2. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.
  3. If you choose to transfer your account to another broker-dealer, only the full shares are guaranteed to transfer. Fractional shares may need to be liquidated and transferred as cash.
  4. Your free trial (a $31.25 value) begins the date you enroll in the M1 Plus subscription, and ends 90 days after (“Free Trial”). Upon expiry of the Free Trial, your account is automatically billed an annual subscription fee of $125 unless you cancel under your Membership details in the M1 Platform.
  5. Debit card purchases are when the card is swiped, or its 16-digit number is entered online. Any fund transfers, including via card transactions such as P2P or third party processors, are not eligible for cash back.
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