The Numbers Are In: Active ETF Innovation Pulling Big Flows

The ETF ecosystem is broad, and growing almost every day. Hundreds of ETFs launch each year, diversifying the options available to investors and advisors.

ETF Trends • Oct 9, 2026

Buffer ETF BALT Hits $3 Billion Milestone as Costs Rise

The ETF ecosystem has proved a fertile ground for investing innovation. Each year, numerous strategies launch, embracing the wrapper's flexibility, transparency, and tax efficiency.

ETF Trends • Oct 8, 2026

If You Are Concerned About Equities Valuations, Go For BALT

BALT is a conservative, defensive equity ETF managed by Innovator Capital Management (now a subsidiary of Goldman Sachs following its April 2026 acquisition) that uses an options collar on SPY. The fund protects against the first 20% of S&P 500 losses over rolling 3-month outcome periods in exchange for capping potential upside returns. It serves as a middle-ground alternative to sitting in cash or holding unbuffered equity, making it particularly useful during periods of stretched stock valuations and elevated market risk.

Seeking Alpha • Aug 19, 2026

How to Play Fresh U.S.-Iran Tensions With ETFs?

Market jitters return on fresh U.S.-Iran tensions. Energy, dividend, low-volatility and defensive ETFs could help investors navigate renewed uncertainty.

Zacks Investment Research • Jul 9, 2026

Buffer ETFs Give Cash-Shy Investors a Way Back In

With the S&P 500 hovering near 7,500, plenty of investors are sitting on piles of cash, too nervous to put money to work near record highs. That tension was in focus during a May panel hosted by Goldman Sachs Asset Management and Innovator ETFs.

ETF Trends • Jun 12, 2026

The Inflation Impact: 3 ETF Approaches for Managing Risk

It certainly seems like the threat of inflation won't be going away any time soon.  On Wednesday, June 10, the CPI numbers for May came out, showing that the index rose 0.5% for the month.

ETF Trends • Jun 11, 2026

Can Buffer ETFs Replace Bonds? Goldman Thinks So

Goldman Sachs Group, Inc.'s (GS) asset management division said its ETF platform crossed $100 billion in assets last week, just two months after closing its acquisition of Innovator Capital Management. Key Takeaways: Goldman's ETF platform hit $100 billion just two months after its Innovator deal closed.

ETF Trends • Jun 2, 2026

Goldman Sachs ETFs Hit $100 Billion AUM

Goldman Sachs Asset Management (GSAM) made a big announcement this week, touting $100 billion in total ETF AUM. The milestone comes following the firm's recent acquisition of Innovator ETFs adding several notable funds to the firm's overall roster.

ETF Trends • May 27, 2026

US-Iran Ceasefire Hopes Fade: ETF Strategies to Play

U.S.-Iran tensions rise as Hormuz risks grow. Markets turn volatile -- dividend, low-beta, and defensive ETFs may help cushion portfolios.

Zacks Investment Research • May 6, 2026

Move Over, Mercury Retrograde: My Only 2026 Prediction is “All-Weather”

There's a lot of collective wisdom about the challenge of forecasting markets and the economy. Warren Buffet once famously said: “”Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.

ETF Trends • Jan 7, 2026