Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss

Harley-Davidson, Inc. (NYSE:HOG) stock declined on Thursday after the motorcycle maker reported weaker-than-expected fiscal 2026 third-quarter results that missed Wall Street expectations.

Benzinga • 7 hours ago

Harley-Davidson Net Down, Company Boosts Sales Volume Projection

Harley-Davidson's third-quarter net income fell as a year-earlier gain and a shift in its dealer inventory strategy weighed, but the maker of high-end motorbikes boosted its sales volume projection for the year.

WSJ • 13 hours ago

Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance

MILWAUKEE, Oct. 29, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2026 results, announced the addition of two new members to its Board of Directors, and raised HDMC and HDFS full-year guidance for the 2nd time this year following strong execution in Q3 2026. Third Quarter Highlights North American retail sales of new motorcycles were up 9 percent in Q3 2026 versus prior year, accelerating from 3 percent Year-over-Year (YoY) growth in the previous quarter.

PRNewsWire • 14 hours ago

Harley-Davidson (HOG) Q3 Earnings and Revenues Miss Estimates

Harley-Davidson (HOG) came out with quarterly earnings of $0.4 per share, missing the Zacks Consensus Estimate of $0.44 per share. This compares to earnings of $3.1 per share a year ago.

Zacks Investment Research • 11 hours ago

Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics

While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended September 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Zacks Investment Research • 9 hours ago

Harley-Davidson Is Defying Gravity At This Point

Harley-Davidson is overvalued at a 27x P/E, despite weak operating income and declining sales forecasts through 2027. Current retail and inventory improvements do not translate into sustainable earnings recovery; management's 2026E guidance implies minimal profitability. I lower my fair value target to $14/share, based on an 8-9x P/E and $1.9/share EPS, and maintain a 'Hold' rating.

Seeking Alpha • 3 hours ago

Here Is Why Bargain Hunters Would Love Fast-paced Mover Harley-Davidson (HOG)

Harley-Davidson (HOG) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our 'Fast-Paced Momentum at a Bargain' screen.

Zacks Investment Research • Oct 28, 2026

What Makes Harley-Davidson (HOG) a New Buy Stock

Harley-Davidson (HOG) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Investment Research • Oct 28, 2026

HOG or TSLA: Which Is the Better Value Stock Right Now?

Investors interested in Automotive - Domestic stocks are likely familiar with Harley-Davidson (HOG) and Tesla (TSLA). But which of these two stocks is more attractive to value investors?

Zacks Investment Research • Oct 28, 2026

Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

LiveWire's CEO has departed and a restructuring officer has taken over as losses mount at the once-hyped spinoff.

WSJ • Oct 27, 2026