Athletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%

Athletic apparel is taking the hardest hit in a retail selloff that's spreading well past any single brand, with premium and performance names sliding at more than twice the pace of the broader sector.

24/7 Wall Street • Oct 23, 2026

UNDER ARMOUR ANNOUNCES DATE FOR SECOND QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL

BALTIMORE, Oct 14, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it will release its second quarter fiscal 2027 financial results for the quarter ended September 30, 2026, on November 6, 2026, at 6:55 a.m. Eastern Time (ET).

PRNewsWire • Oct 14, 2026

Top 10 Powder Keg Stocks Where Short Sellers Are Sitting on a Fuse

Short sellers are betting heavily against 10 stocks, and the fuse is getting shorter. Each one has more than 38% of its float sold short, with market caps above $2 billion and average daily volume above 1 million shares, according to Benzinga Pro screener data as of Oct. 12.

Benzinga • Oct 13, 2026

From BJ's to Lululemon, retailers are trimming assortments to boost business

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CNBC • Oct 10, 2026

Frasers Buys Stake in Sportswear Brand Under Armour

The group—founded by billionaire Mike Ashley—bought 8.8% of the U.S. brand according to a filing.

WSJ • Oct 7, 2026

Under Armour Sharpens Product Focus as Brand Transformation Advances

UAA is simplifying its assortment, backing higher-potential products and sharpening execution as it navigates softer demand and protects profitability.

Zacks Investment Research • Oct 1, 2026

These 10 Stocks Are Squeeze Candidates Waiting to Happen

Short sellers are making bold bets, and the numbers behind those bets are getting harder to ignore. Pessimism this concentrated can set the stage for sharp reversals, since a heavily shorted stock only needs a piece of good news to send bears scrambling to cover their positions.

Benzinga • Sep 14, 2026

Retailers Ditch Variety to Beat Supply-Chain Costs and Tariffs

Companies including Under Armour and Helen of Troy are trimming product lineups to focus on bestsellers.

WSJ • Sep 1, 2026

Under Armour's EMEA & Latin America Markets Support Global Growth

UAA's international business remains resilient as strong EMEA and Latin America growth helps cushion North America weakness.

Zacks Investment Research • Aug 21, 2026

UAA Cuts Revenue View but Keeps Profit Outlook as Margins Recover

UAA cuts its fiscal 2027 revenue outlook as softer demand persists, but margin gains and cost discipline preserve profit targets.

Zacks Investment Research • Aug 18, 2026