M1 Announces Crypto Investing, Allowing Users to Customize and Automate Their Digital Asset Investment Strategy

Early access for existing clients to sign up for crypto opens today

CHICAGO – JULY 11, 2022 – Today M1, the Finance Super App offering automated investing, borrowing, and banking products, announced the upcoming launch of crypto investing on its platform, allowing current clients to sign up for early access to the new product.

M1’s interactive portfolio dashboards known as Pies make it easy for self directed investors to build a crypto portfolio in minutes using custom Pies and M1 Expert Crypto Pies, which are pre-built using thematic strategies such as DeFi, Web3, and large-cap crypto. Features such as automated trading and dynamic rebalancing help users set up an investing schedule to build and maintain crypto allocations in line with their investment thesis, risk tolerance and investing horizon.

M1 will initially offer up to 10 coins, including BTC, ETH and other large cap, liquid coins that have been requested by clients. Over time and based on user demand, M1 plans to increase the number of coins available on the platform. Crypto accounts will come with more investing and trading options than M1’s Invest account, with trading windows on weekends and on-demand trading.

“As a part of M1’s commitment to helping our customers automate their journey to long-term wealth, we are making it easy and straightforward to allocate capital and build exposure to crypto – using the same investing principles and tools that M1 is known for,” said Brian Barnes, Founder and CEO of M1. “Cryptocurrencies have been the most highly requested addition by our clients, and we look forward to offering it to our customers in an automated, customizable way that mirrors how they already use M1.”

Clients can gain early access to the crypto platform beginning on July 11. General access will open to all users with a funded Invest account in late August 2022. 

“Our top priority at M1 is to enable our clients to implement their investment strategies and allocate capital, while using our tools and technology to streamline the process,” said Ryan Burke, General Manager of Invest at M1. “As clients increasingly look to invest in cryptocurrencies as part of a long-term wealth building strategy, we should enable them to deploy capital on the same platform, leveraging our differentiated product offering which combines ease of use, automation and low cost.”

While crypto assets will be held in a separate account powered by Apex Crypto, investors will be able to set and automate their strategies the same way as they currently do with stocks and ETFs – all on one platform.

To learn more about M1 Crypto, visit www.m1.com/crypto.

About M1

M1 is a personal finance platform made for the modern era, uniting individual perspective with automated ease. Hundreds of thousands of investors take control of their long-term wealth with M1 and have already trusted us with over $5 billion of assets. As the Finance Super AppTM, we empower financial well-being with all the tools to invest, borrow, and spend: commission-free investing, low-cost borrowing, high interest checking, and high cash back Visa® debit and credit card rewards. M1 has been named a top app for investors including 2022 Best for Low Costs and Best for Sophisticated Investors by Investopedia.

Learn more at www.m1.com.