Your financial goals are personal and unique to you
You should have total choice, control, and transparency over how you achieve them. This includes choosing the stocks and ETFs you like and having the capability to move your money freely among your various M1 accounts.
Fees and expenses in the investment industry are too high
We’re committed to driving them to zero through the smart and innovative use of technology and automation. Every dollar you don’t pay in fees is another dollar in your pocket, to spend or further compound for your future.
With the right mindset, approach, and access to easy-to-use tools, you can reach your goals on your own
We’re not your advisor, so you need to know what your goals and strategy are. We’ll be here with helpful tips and tools to help you put your strategy to work.
Wealth building is a marathon, not a sprint
We don’t believe in day trading or speculating as viable ways to build long-term wealth, so we didn’t build M1 to do that. M1 can be a great companion to other investing apps, but if you’re only looking to day trade, you’ll have better luck elsewhere.
Finance is like fitness
There is no magic pill or button that will give you the results you want quickly. You need a plan and you need to be diligent about following it to make long-lasting change. Following a committed approach of buying, regularly investing in, and holding ownership of a diverse and balanced set of investments for a long period of time is one of the best ways to build sustainable wealth.