We believe

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Your financial goals are personal and unique to you

You should have total choice, control, and transparency over how you achieve them. This includes choosing the stocks and ETFs you like and having the capability to move your money freely among your various M1 accounts.

Fees and expenses in the investment industry are too high

We’re committed to driving them to zero through the smart and innovative use of technology and automation. Every dollar you don’t pay in fees is another dollar in your pocket, to spend or further compound for your future.

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With the right mindset, approach, and access to easy-to-use tools, you can reach your goals on your own

We’re not your advisor, so you need to know what your goals and strategy are. We’ll be here with helpful tips and tools to help you put your strategy to work.

Wealth building is a marathon, not a sprint

We don’t believe in day trading or speculating as viable ways to build long-term wealth, so we didn’t build M1 to do that. M1 can be a great companion to other investing apps, but if you’re only looking to day trade, you’ll have better luck elsewhere.

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Finance is like fitness

There is no magic pill or button that will give you the results you want quickly. You need a plan and you need to be diligent about following it to make long-lasting change. Following a committed approach of buying, regularly investing in, and holding ownership of a diverse and balanced set of investments for a long period of time is one of the best ways to build sustainable wealth.

Total control, total automation
for your wealth today and tomorrow.

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By using this website, you accept our Terms of Use and Privacy Policy and acknowledge receipt of all disclosures in our Disclosure Library. All agreements are available in our Agreement Library. M1 relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information.

M1 refers to M1 Holdings Inc., and its affiliates. M1 Holdings is a technology company offering a range of financial products and services through its wholly-owned, separate but affiliated operating subsidiaries, M1 Finance LLC and M1 Spend LLC.

M1 Plus is an annual membership that confers benefits for products and services offered by M1 Finance LLC and M1 Spend LLC.

All investing involves risk, including the risk of losing the money you invest. Past performance does not guarantee future performance. Using M1 Borrow’s margin account can add to these risks, and you should learn more before borrowing. Nothing in this informational site is an offer, solicitation of an offer, or advice to buy or sell any security and you are encouraged to consult your personal investment, legal, or tax advisors.

Brokerage products and services are not FDIC insured, no bank guarantee, and may lose value. Brokerage products and services are offered by M1 Finance LLC, an SEC registered broker-dealer, Member FINRA / SIPC.

Commission-free trading of stocks and ETFs refers to $0 commissions charged by M1 Finance LLC for self-directed brokerage accounts. Other fees may apply such as regulatory, M1 Plus membership, account closures and ADR fees. For complete list of fees, visit M1 Fee Schedule.

M1 is not a bank. M1 Spend checking accounts furnished by Lincoln Savings Bank, Member FDIC. M1 Visa® Debit Card is issued by Lincoln Savings Bank, Member FDIC.

Credit Card not available for US Territory Residents. Review Cardholder Agreement and Rewards Terms for important information about the Owner’s Rewards Card by M1. The Owner’s Rewards Card by M1 is Powered by Deserve and issued by Celtic Bank, a Utah-Chartered Industrial Bank, Member FDIC.

All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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